Haha! This used to be my local Asda in Edinburgh. I remember walking miles in driving snow at 3AM to get post-pub snacks. Good times.
new-aesthetic:
One of the biggest supermarkets in Edinburgh was left with empty shelves on Tuesday after it was accidentally wiped off a computer system at the company’s head office in Leeds.
Deliveries to the Asda store in Chesser, Edinburgh, dried up after an IT worker deleted the shop from a delivery computer, according to a report in The Scotsman newspaper. As a result, essential re-orders were not processed and the shelves were rapidly cleared of fresh fruit and vegetables, bread, eggs and other high-turnover items.
“I asked one of the assistants what was going on and was told that someone in America pressed a button and deleted the whole store from their systems, which I think is hilarious.”
Asda store left empty after being accidentally wiped from computer system - 10 Jan 2013 - Computing News
Don’t Blend In
That’s the tagline of the ad for the Vauxhall Mokka. This implies (I assume) that driving the Mokka will set you apart from the masses; lift you above the throng of mindless zombies driving their little beige boxes and catapult you to a world where pedestrians and other road users defecate themselves in awe as you drive by.
However, this is the Vauxhall Mokka. Hmm.
I don’t take exception specifically with the Mokka, I’m sure many people will get many years of enjoyment from it; what does rub me up the wrong way however is it’s marketing. Lazy taglines sold in a boring way. The Mokka will not cure your apparent blending problems. It’s not a Lamborghini, it doesn’t have particularly revolutionary or even quirky styling; it’s just another pseudo-offroader crossover, designed to be a bit taller and have chunkier bumpers to give people the impression that they’re driving a 4x4.
To further illustrate my point; here are some other cars that may or may not be the Vauxhall Mokka.
The Renault Koleos
Nissan Qashqai
Kia Sportage (from four years ago)
To me, these are all a variation on a theme; which is fine, but don’t go advertising one as setting you apart from the crowd. If I wanted a crossover that set me apart (which I don’t) I’d go for a Kia Sportage (current) or a Skoda Yeti 4x4.
The design for all these crossovers are based around a theme, and that seems to be a Nike training shoe from the 90’s.
Nike Air, just add wheels.
